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Advertising Is More Informative Than These Goofy Politicians And Their Media Friends

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Advertising Is More Informative Than These Goofy Politicians And Their Media Friends

Advertising Is More Informative Than These Goofy Politicians And Their Media Friends
September 18
15:21 2019

As a nation, I sincerely believe that we the people – as a whole — are NOT racists, sexists, xenophobes, misogynists, homophobes or any of those other pejoratives the radical left tosses about to demonstrate their superiority and to gain political advantage.

For sure … among our numbers are a very small percentage of people who fit into all the aforementioned categories – but that does not mean it is a cultural problem any more than the existence of bank robbers makes us all bank robbers.

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If you really want to see a fair image of our society, forget the politicians, the news folks, and the sociologists.  They tend to divide us, misdescribe us and confuse us, respectively.  Instead, put down the remote and postpone that trip to the kitchen and pay attention to all those television commercials

Keep in mind that advertising is designed to entice us to purchase a product or service.  They need to have us see ourselves in those commercials in a positive way.  It has to look like our life – or at least a life to which we might aspire.  They do not want to put us off with imagery and language that offends.  We must like what we see.  Advertisers spend billions of dollars to reflect our cultural lifestyle as a means of connecting.

So, what DO we see in those commercials?

We see happy loving families making breakfast or taking a vacation with the kids.  (The photos above is from and Old Navy commercial.)   If the ad features a group of children, you can bet that there will be black, Hispanic, white and Asian kids in the mix because that is what most of us like to see.

Asian have been featured in commercials and print ads for decades.  Why?  Because we Americans tend to like Asians – but not always.  You did not see them in commercials during World War II or the Vietnam War for obvious reasons.  Advertising appeals to what we accept – what we like.

Blacks – who were never seen in an ad in the early 1900s  — are now represented in virtually every form of advertising.  Like Asians and Hispanics, black characters in commercials have moved from background to main roles – with actor Samuel Jackson (Capital One), actor Dennis Haysbert (Allstate) and George Forman (the Forman Grill and Invent Help) as only three of many examples.  These are not targeted ads focusing on the black community.  It is all mainstream stuff.

If you had not noticed there are a number of commercials that feature loving interracial couples -husband and wife, boyfriend and girlfriend.  There is a particularly cute ubiquitous ad of a white dad picking up is black daughter after school and taking her for ice cream.

We are supposed to be homophobic?  Check out the number of commercials that feature gay couples in partnerships.  T-Mobile has one guy giving another a peck on the cheek.  Among the happy people who order items from Wayfair is a gay couple.

None of this would be possible if most Americans were those ugly hateful people the left portrays as deplorable.  It is said that advertising presents a slice of American life.  If that is the case –and I believe it is – we are a lot nicer, kinder and compassionate than those who conceal their own hatred behind a carefully crafted mask of faux tolerance.  If you do not believe that, just pay attention for one day and see if the life around you is like that described by the politicians and press – angry, hate filled, threatening and ugly — OR more like the commercials.

So, there ‘tis.

About Author

Larry Horist

Larry Horist

Larry Horist is a conservative activist with an extensive background in economics, public policy and politics. Clients of his consulting firm have included such conservative icons as Steve Forbes and Milton Friedman, as well as the White House. He has testified as an expert witness before legislative bodies, including the U. S. Congress, and lectured at major colleges and universities. An award-winning debater, his insightful and sometimes controversial commentaries appear frequently on the editorial pages of newspapers across the nation. He can be reached at lph@thomasandjoyce.com.

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3 Comments

  1. Marty
    Marty September 19, 19:16

    Commercials are one example of how Capitalism tends to bring people together rather than divide them. Unlike Socialism where working people are robbed, through taxes, so socialist politicians can fund buying votes, all of which tends to pit people against one another.

    Reply to this comment
  2. Jerry
    Jerry September 19, 23:56

    I think that locking up the people looking for asylum and crowds chanting “send her back” and trying to prevent Muslims from entering the country gives people the idea that Republicans are xenophobic. I think Steve King from Iowa gives Republicans a bad name.

    Reply to this comment
  3. Jerry
    Jerry September 20, 02:22

    I think people get the idea that Republicans are against foreigners because we lock up people who are seeking asylum and because Trump tried to ban Muslims. I also think that chanting “send her back” also gave them that idea. It’s unfair. Over half the Republicans are not racists.

    Reply to this comment

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